Experience
Social Media Manager
2023-Present
Kevin Dellicker for Congress
Pennsylvania's 7th Congressional District
I manage the Instagram, Facebook, and Twitter accounts for Kevin Dellicker, a political candidate running to represent Pennsylvania's 7th Congressional District in the House of Representatives (United States of America).
Social Media Specialist
2022-Present
The Social Station
Allentown, PA
As a Social Media Specialist, I manage Twitter, Facebook, and Instagram profiles for over 70 hotels and restaurants. I am responsible for curating media libraries, promoting packages, crafting captions for different brands, boosting hotel bookings for major festivals, concerts, and sporting events, and communicating with clients to provide smooth service. I have experience working on campaigns and following content calendars for Pacifica Hotels, Hilton Hotels, World of Hyatt Hotels, and more.
Stream and Reviews Specialist
2021-2022
The Social Station
Allentown, PA
As a Stream and Reviews Specialist, I responded to reviews, social media comments, and direct messages on a variety of social media and review platforms on behalf of over 10,000 clients including hotels, restaurants, salons, recreation services, and tourism authorities.
Seller
2020-Present
Curtsy
Kempton, PA
I sell clothing and accessories on the Curtsy platform. I have listed over 400 items and sold over 200 thus far. As part of my responsibilities as a seller, I photograph items, write product descriptions, print shipping labels, schedule pickups through USPS, manage promotions and marketing for my items, and handle customer relations.
Agriculture Assistant
2020-Present
Haas Farms
Orefield, PA
At Haas Farms, I am a part of a multi-generational family business. My fiancé's family owns and operates the farm, and I have worked there since I was 16. I assist with unloading hay wagons during the summer months and work at their on-site shop "Haas Deer Processing" during the fall, winter, and spring. This is an as-needed, flexible role that has helped to develop a strong work ethic and ability to participate in manual labor.
Sales Associate
2020-2021
Kohl's Inc.
Trexlertown, PA
At Kohl’s, I was a Sales Associate responsible for maintaining knowledge of all promotions, policies, and P.O.S. operation guidelines. I learned sales techniques to promote the store credit card and was a part of accomplishing individual and team goals for obtaining new account holders.
Education
Bachelor of Science in Business Administration (B.S.B.A.) - Marketing
Minor in Social Media Theory and Strategy
2021-2024
Kutztown University of Pennsylvania
Kutztown, PA
During my time at the Kutztown University College of Business, I focused on Marketing and Social Media Theory. I gained valuable experience being a member of the American Advertising Federation, American Marketing Association, Beta Gamma Sigma, and the National Society of Leadership and Success. In addition, the diverse class requirements at Kutztown University gave me a well-rounded foundation in all aspects of business, with thorough coverage on Human Resources, Accounting, and Management.
Certifications
Hootsuite Platform Certification (Hootsuite)
Social Media Marketing Certification (Hootsuite)
Introduction to R (DataCamp)
Intermediate R (DataCamp)
Understanding Data Visualization (DataCamp)
Introduction to the TidyVerse (DataCamp)
Data Manipulation with dplyr (DataCamp)
Email Marketing Certified (HubSpot Academy)
SEO Certified (HubSpot Academy)
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Professional Skillset
Social Media Management
Content Creation
Brand Building
Social Media Advertising
Data Analysis
Social Media Analytics
Awards and Organizations
American Advertising Federation
Beta Gamma Sigma
Kutztown University Founder's Scholarship
Jordan-Martin Mason Lodge Scholarship
DJI Insurance Award for Excellence in Business and Technology Coursework
American Marketing Association
National Society of Leadership and Success
National Honors Society
Marine Corps Distinguished Athlete
AP Scholar with Honor